To understand a business you must join their journey.


Life and business have their complexities. At simplife we focus on the goals large and small companies face. How to make what is complex more natural for your business.


The only way to understand a business process is to immerse yourself in it. Not from the outside, but within as a member of the team.


At simplife, we believe no matter how much you plan, it is always different when you get there. Stay on point and adjust when reality happens!

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”

Steve Jobs

Latest from the Blog

Immerse in the organization

Often I am asked to observe business processes to find answers to stagnation, redundancy, or chaos. “That is a loaded questions..” There are many pieces to what makes a process/vision work. The discovery processes is how we get from A to Z theoretically. This isn’t always pleasant nor quick. It takes time to dig outContinue reading “Immerse in the organization”

Are things complicated?

Ask yourself a simple question: Is the environment around your business controlling progress or is your process controlling the reaction to the environment? What is your offensive position? What is you defensive position What is your strategy? I see too often that leaders spend 2X defending their business. I myself fall prey to this. IfContinue reading “Are things complicated?”